{"id":3770,"date":"2023-02-27T20:29:36","date_gmt":"2023-02-27T20:29:36","guid":{"rendered":"https:\/\/altoonanow.org\/?p=3770"},"modified":"2023-02-27T20:30:05","modified_gmt":"2023-02-27T20:30:05","slug":"a-new-lease-on-life-how-goldfinch-growth-reimagined-altoonas-old-police-station","status":"publish","type":"post","link":"https:\/\/altoonanow.org\/a-new-lease-on-life-how-goldfinch-growth-reimagined-altoonas-old-police-station\/","title":{"rendered":"A New Lease on Life: How Goldfinch Growth Reimagined Altoona&#8217;s Old Police Station"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"A New Lease on Life: How Goldfinch Growth Reimagined Altoona&#039;s Old Police Station\" src=\"https:\/\/player.vimeo.com\/video\/802060762?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>Station 700 doesn\u2019t look anything like Altoona\u2019s old police station or public library, though it was both of these things in a past life. And it certainly doesn\u2019t feel like it was built 5 decades ago.<\/p>\n<p>It\u2019s just too stunning, too polished.<\/p>\n<p><!--more--><\/p>\n<p>This unrecognizably brilliant appearance is exactly what Natalie Umsted and Bryan Friedman had in mind for the property when they purchased it back in 2021. From the get-go, their goal was to breathe new life into this storied space\u2014and give it a new purpose.<\/p>\n<p>As co-founders and owners of <a href=\"https:\/\/goldfinchgrowth.squarespace.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Goldfinch Growth<\/strong><\/a> (now an <a href=\"https:\/\/www.goldfinchgrowth.com\/about#:~:text=2022%20Main%20Street%20Iowa%20Development%20Awards%20%2D%20Best,Rehabilitation%20(Viet%2DThai%20Taste%2C%20Newton%2C%20IA)\" target=\"_blank\" rel=\"noopener\"><strong>award-winning<\/strong><\/a> adaptive reuse development firm) they were the perfect people for the job. They executed their vision masterfully.<\/p>\n<p>Here\u2019s how it all went down.<\/p>\n<h2><strong>A UNIQUE BUILDING (OR TWO) WITH A UNIQUE BACKSTORY<\/strong><\/h2>\n<p>Before there was a library or police station, there was a charming little bungalow home.<\/p>\n<p>Natalie said, \u201cThere was a house here that had been built by a man for his fianc\u00e9. The wedding fell apart\u2026he gave the house to his sister. Upon his sister&#8217;s death, she donated the building to the City of Altoona for a public library.\u201d<\/p>\n<figure><a href=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471272916-blog_1200x630-old-library.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3771 size-large aligncenter\" src=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471272916-blog_1200x630-old-library-1024x538.jpg.webp\" alt=\"old altoona library\" width=\"1024\" height=\"538\" srcset=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471272916-blog_1200x630-old-library-1024x538.jpg.webp 1024w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471272916-blog_1200x630-old-library-300x158.jpg.webp 300w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471272916-blog_1200x630-old-library-768x403.jpg.webp 768w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471272916-blog_1200x630-old-library.jpg.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<p>But toward the end of the 1970s, the home (which had only been a library for about a decade at this point) started to feel pretty cramped. It was time to build something bigger\u2014much bigger. The city did just that, cutting the ribbon on a new 5,000-square-foot facility in 1984.<\/p>\n<p>This new library was quite the upgrade, considering its predecessor was a roughly 900-square-foot single-family home. However, it didn\u2019t keep up with our community\u2019s rapidly accelerating growth for very long.<\/p>\n<p>In 1998, the Altoona Public Library packed up its books and moved to its current location\u2014a 19,000-square-foot literary treasure trove just off 8th Street SW. The Altoona Police Department took over the old building shortly thereafter, where it remained for over two decades before taking up residence in the brand-new city hall.<\/p>\n<p>Fast forward to early 2021. For the first time in decades following the Altoona PD\u2019s exit, the building at 700 1st Avenue sat empty, without immediate plans for new tenants to move in. Its future was totally up in the air.<\/p>\n<p>Goldfinch Growth was about to change that.<\/p>\n<h2><strong>A COMPLETE OVERHAUL, FROM FUNCTIONALITY TO AESTHETICS<\/strong><\/h2>\n<p>It\u2019s no secret that the former Altoona Police Station was a bit long in the tooth when Goldfinch Growth purchased it in April of 2021. So, what was the appeal? Why did Bryan and Natalie make the decision to buy it?<\/p>\n<p>Here\u2019s the short answer: potential.<\/p>\n<p>\u201cWe thought the building was in great shape, and it really fit our goals for the high-quality kind of development that we thought the Altoona market could support,\u201d said Bryan. \u201cIt had a great location on 1st Avenue and [was] just a block off of the main 8th Street corridor for commercial properties.\u201d<\/p>\n<p>But obviously, location isn\u2019t <em>everything<\/em>. Bryan and Natalie knew that the building needed a serious makeover if it was to attract any tenants in the future. They began overhauling pretty much everything about it\u2014layout, looks, and all.<\/p>\n<figure><a href=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268532-blog_1200x630-shared-space.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" class=\"size-large wp-image-3772 aligncenter\" src=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268532-blog_1200x630-shared-space-1024x538.jpg.webp\" alt=\"shared space altoona iowa\" srcset=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268532-blog_1200x630-shared-space-1024x538.jpg.webp 1024w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268532-blog_1200x630-shared-space-300x158.jpg.webp 300w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268532-blog_1200x630-shared-space-768x403.jpg.webp 768w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268532-blog_1200x630-shared-space.jpg.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<p>\u201cWe looked for ways for the building to create shared spaces that could create efficiencies for small businesses,\u201d said Bryan. \u201cSo, we [added] a shared conference room. Shared break room. Shared restrooms.\u201d<\/p>\n<p>Interestingly enough, the aforementioned conference room actually used to be the Altoona Police Department\u2019s old interrogation room. It featured a beautiful glass rotunda, which Goldfinch Growth incorporated seamlessly into the building\u2019s new aesthetic.<\/p>\n<p>And speaking of aesthetics, Natalie and Bryan took Station 700\u2019s in an entirely new direction. They refreshed every square inch of the property. Marble floors replaced their linoleum counterparts. Warm, stunning lighting systems took the place of cold, fluorescent ones\u2014and so on.<\/p>\n<p>Today, walking into the place, you don\u2019t immediately think about what Station 700 <em>used<\/em> to be. You\u2019re just impressed by what it is <em>right now<\/em>. That being said, Natalie and Bryan took great care not to cut <em>all<\/em> of the building\u2019s ties to the past. In fact, the name \u201cStation 700\u201d is an homage to its history, referencing its use as a law enforcement facility with a nice tie-in to its street address.<\/p>\n<p>Needless to say, tenants thought this was all pretty neat.<\/p>\n<h2><strong>HOME TO 3 OTHER FEMALE-OWNED BUSINESS<\/strong><\/h2>\n<p>Station 700 is home to four female-owned businesses\u2014Justified Beauty (a permanent cosmetic studio, Healing Rock Counseling (a mental health counseling clinic), Be Well Pediatrics (an integrative pediatric medicine practice), and of course, Goldfinch Growth itself.<\/p>\n<h4><strong>JUSTIFIED BEAUTY<\/strong><\/h4>\n<p style=\"text-align: center;\"><a href=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268486-blog_1200x630-justified-beauty.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" class=\"alignnone size-large wp-image-3773\" src=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268486-blog_1200x630-justified-beauty-1024x538.jpg.webp\" alt=\"justified beauty altoona iowa\" srcset=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268486-blog_1200x630-justified-beauty-1024x538.jpg.webp 1024w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268486-blog_1200x630-justified-beauty-300x158.jpg.webp 300w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268486-blog_1200x630-justified-beauty-768x403.jpg.webp 768w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268486-blog_1200x630-justified-beauty.jpg.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Jennifer Muchmore, founder of <a href=\"https:\/\/www.justifiedbeauty.net\/\" target=\"_blank\" rel=\"noopener\"><strong>Justified Beauty<\/strong><\/a>, said that Station 700\u2019s layout has been uniquely advantageous for her company.<\/p>\n<p>\u201cI love the fact that there&#8217;s two other suites in here,\u201d said Jennifer. \u201cWe get some crossover traffic for [our] business. We have a lot of female clients that are kind of passing through the door. When they&#8217;re walking by, they see your signage.\u201d<\/p>\n<p>Jennifer added that Station 700\u2019s connectedness also impacts the way she interacts with her entrepreneurial counterparts in the building. She said, \u201cIt\u2019s a good networking opportunity. And I think Natalie and Bryan have been good about including us.\u201d<\/p>\n<h4><strong>HEALING ROCK COUNSELING<\/strong><\/h4>\n<p style=\"text-align: center;\"><a href=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268443-blog_1200x630-healing-rock.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" class=\"alignnone size-large wp-image-3774\" src=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268443-blog_1200x630-healing-rock-1024x538.jpg.webp\" alt=\"healing rock counseling altoona iowa\" srcset=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268443-blog_1200x630-healing-rock-1024x538.jpg.webp 1024w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268443-blog_1200x630-healing-rock-300x158.jpg.webp 300w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268443-blog_1200x630-healing-rock-768x403.jpg.webp 768w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268443-blog_1200x630-healing-rock.jpg.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Cara Sanders, practicing counselor and founder of Healing Rock Counseling, was drawn to Station 700 in part because of its serenity. \u201cI think the space is very calming,\u201d she said. \u201cIt makes you feel sort of at home. It\u2019s very clean, it&#8217;s very nice looking.\u201d<\/p>\n<p>But the property hasn\u2019t just been conducive to the work Cara does with her patients. She also mentioned that it\u2019s helped her discover a sense of community. \u201cIt\u2019s been really neat to connect with other female business owners,\u201d she said.<\/p>\n<p>\u201cWe\u2019re all very different personalities and run very different businesses, but we&#8217;re all extremely supportive of each other and will connect and kind of cheer each other on and grow,\u201d said Cara. \u201cIt&#8217;s been really nice to have that kind of connectedness.\u201d<\/p>\n<h4><strong>BE WELL PEDIATRICS<\/strong><\/h4>\n<p style=\"text-align: center;\"><a href=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268502-blog_1200x630-pediatrics.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" class=\"alignnone size-large wp-image-3775\" src=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268502-blog_1200x630-pediatrics-1024x538.jpg.webp\" alt=\"be well pediatrics altoona iowa\" srcset=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268502-blog_1200x630-pediatrics-1024x538.jpg.webp 1024w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268502-blog_1200x630-pediatrics-300x158.jpg.webp 300w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268502-blog_1200x630-pediatrics-768x403.jpg.webp 768w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268502-blog_1200x630-pediatrics.jpg.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Dr. Callie Williams, owner and founder of <a href=\"https:\/\/www.bewellpediatrics.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Be Well Pediatrics<\/strong><\/a>, was on a tight schedule when she decided to open up her own practice. Finding Station 700 helped her settle into a groove.<\/p>\n<p>\u201cIt was like, \u2018I have two months, where am I going to open a practice?\u2019 I looked around in town\u2026and came across Natalie and Bryan in this location,\u201d she said. \u201cWhen I came here, it just felt really natural. They were so kind and so helpful and supportive. I just felt like, \u2018this is where I&#8217;m supposed to be right now.\u2019\u201d<\/p>\n<p>To Callie, the backstory of Station 700 is impactful in its own right, seeing as the building has always been an important part of the Altoona community.<\/p>\n<p>\u201cI think this building is really neat because of the history. It was the public library and then the police station. So that&#8217;s pretty neat just to have that history when you&#8217;re here,\u201d she said. \u201cAnd then I love that there&#8217;s other businesses here as well because you can just kind of see how they&#8217;re doing. And you just have that community of people.\u201d<\/p>\n<h2><strong>WHY ALTOONA?<\/strong><\/h2>\n<p>Neither Bryan nor Natalie are originally from Altoona, but they\u2019ve grown very fond of our business-friendly community since coming here. And they have no intention of leaving anytime soon.<\/p>\n<p>\u201cWith adaptive reuse projects,\u201d said Bryan, \u201cthere&#8217;s always unexpected things that come up. And when those came up, we were impressed that the City of Altoona\u2026really found ways to help work with us and come up with some commonsense solutions.\u201d<\/p>\n<p>Natalie said, \u201cWe really like working in the Altoona community, and we&#8217;re kind of constantly keeping an eye out for things that are becoming available. We really like what Altoona is doing in the Olde Town area\u2026and we hope that we can participate in some way in that area in the future.\u201d<\/p>\n<h2><strong>BUILT WITH THE FUTURE IN MIND<\/strong><\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268421-blog_1200x630-goldfinch.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3776 size-large\" src=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268421-blog_1200x630-goldfinch-1024x538.jpg.webp\" alt=\"station 700\" width=\"1024\" height=\"538\" srcset=\"https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268421-blog_1200x630-goldfinch-1024x538.jpg.webp 1024w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268421-blog_1200x630-goldfinch-300x158.jpg.webp 300w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268421-blog_1200x630-goldfinch-768x403.jpg.webp 768w, https:\/\/altoonanow.org\/wp-content\/uploads\/2023\/02\/471268421-blog_1200x630-goldfinch.jpg.webp 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>For Bryan, sustainability stands out as being one of the most important aspects of the Station 700 project, and of his field in general. He said, \u201cAdaptive reuse is inherently a sustainable process because it utilizes all of the embodied energy and materials that it took to build the building in the first place.\u201d<\/p>\n<p>\u201cWe did that by reusing this building at Station 700,\u201d said Bryan. \u201cBut then we took other steps by opening up more windows\u2026to allow natural lighting into the building. We also changed all of the light bulbs to LEDs, and then we also used sustainable, durable materials ranging from marble to bamboo.\u201d<\/p>\n<p>Natalie added how adaptive reuse projects also help foster a sense of community and create more diverse local business ecosystems.<\/p>\n<p>\u201cThe most fulfilling part of really any project, for me, is seeing a space transform from being vacant, unused,\u201d she said, \u201cand seeing it become a place that\u2019s a part of people\u2019s everyday lives. I love seeing business owners, customers, clients, and employees coming and going and using the building.\u201d<\/p>\n<p>\u201cOlder buildings and reused buildings are more likely to be occupied by new businesses, local businesses, [and] minority and women-owned businesses,\u201d said Natalie. \u201cAnd I think that Station 700, with four businesses owned by women, it kind of embodies that.\u201d<\/p>\n<h2><strong>ABOUT ALTOONA<\/strong><\/h2>\n<p>Just east of Des Moines, Altoona is a growing community that offers a high quality of life, numerous amenities, a thriving business community, and a bustling entertainment scene.<\/p>\n<p>Want to learn more about life in Altoona? <a href=\"https:\/\/altoonanow.org\/quality-of-life\/\"><strong>Start here<\/strong><\/a>.<\/p>\n<p>Or, if you\u2019re interested in doing business here, you can learn more about our <a href=\"https:\/\/altoonanow.org\/doing-business-here\/\"><strong>business-friendly environment here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Station 700 doesn\u2019t look anything like Altoona\u2019s old police station or public library, though it was both of these things in a past life. And it certainly doesn\u2019t feel like it was built 5 decades ago. It\u2019s just too stunning, too polished.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,12],"tags":[],"class_list":["post-3770","post","type-post","status-publish","format-standard","hentry","category-blog","category-featured-businesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A New Lease on Life: How Goldfinch Growth Reimagined Altoona&#039;s Old Police Station - Altoona Now!<\/title>\n<meta name=\"description\" content=\"Station 700 doesn\u2019t look anything like Altoona\u2019s old police station or public library, though it was both of these things in a past life.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altoonanow.org\/a-new-lease-on-life-how-goldfinch-growth-reimagined-altoonas-old-police-station\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A New Lease on Life: How Goldfinch Growth Reimagined Altoona&#039;s Old Police Station - 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