Located minutes east of Des Moines, Altoona has quickly become a rising star of Iowa economic development—particularly for commercial real estate. Over the past decade, the City has become Iowa’s premier destination for shopping, dining and entertainment, drawing millions of visitors every year. Now, with prime retail and entertainment space for lease, it’s the perfect time to discover why brands continue to choose Altoona.
A Growing Community with Strong Demographics
Altoona, Iowa is quickly becoming one of the region’s strongest retail and entertainment destinations. With a growing population and high visitor traffic, national and local brands are finding success here.
The city’s demographics tell the story. Altoona’s population continues to grow at a steady pace, adding new households and attracting young families. High household incomes and strong consumer demand support retail growth in Altoona, Iowa. Its location just outside Des Moines provides businesses in Altoona with access to a broader market and workforce.
Proven Success for Retail and Entertainment Brands
Retailers and entertainment brands see more than just numbers. They see proven success. Altoona is home to Outlets of Des Moines, a shopping destination that attracts visitors from across the state.
Adventureland Park and Prairie Meadows bring millions of visitors to Altoona each year, creating consistent demand for dining, shopping, and entertainment options. Together, these attractions make Altoona one of the most dynamic entertainment destinations in Iowa.
Business Expansion Opportunities
This success has sparked additional business expansion in Altoona. National retailers, restaurants, and entertainment concepts continue to choose the city for new locations. Their decisions are guided by solid data. Retail site selection in Iowa often highlights Altoona as a top choice because of its accessibility, strong demographics, and proven track record of performance.
A City Preparing for the Future
The city’s strategic planning and investment in infrastructure also play a role. Altoona has prepared for growth by expanding transportation networks and creating development-ready sites. These efforts reduce risk for businesses and speed up time-to-market for new projects.
Why Brands Continue to Choose Altoona
For site selectors, the appeal is clear. Altoona offers a stable, growing population base and a steady flow of visitors from across the Midwest. For tourism-driven businesses, the city offers access to millions who already come for shopping in Altoona, Iowa and countless entertainment options.
As the region continues to expand, Altoona remains at the center of retail growth and business expansion. It is a place where brands thrive, families shop, and visitors return year after year. That is why more retailers and entertainment leaders are choosing Altoona.