![altoona happening now](https://altoonanow.org/wp-content/uploads/2018/06/happeningNow_about.jpg.webp)
WE ARE IOWA’S RISING STAR.
AltoonaNow is the economic development alliance of The City of Altoona, a rapidly growing community just 10 minutes from Des Moines. Together, we’re extending a hand, inviting the leaders of data, retail, logistics and advanced manufacturing to join our movement.
We’re not waiting for the future to happen.
We are Altoona. And we are Happening Now.
![buildings](https://altoonanow.org/wp-content/themes/Altoona/img/aboutPageBuildings.png.webp)
![about page wheel](https://altoonanow.org/wp-content/themes/Altoona/img/aboutPageWheel.png.webp)
ALTOONA IS WHERE IOWA PLAYS NOW.
Every year, more than 3 million visitors enjoy our premier shopping, dining and entertainment destinations.
!["about](https://altoonanow.org/wp-content/themes/Altoona/img/aboutPageHouse.png.webp)
THE NEW FRONTIER TO CALL ‘HOME’ NOW.
As neighborhoods grow alongside our business and entertainment communities, thousands of families are putting down roots in the place where life happens now.