SMART MOVE:
OPENING A RETAIL LOCATION IN ALTOONA, IOWA
With an ideal location just minutes east of Des Moines, plus a large consumer market and excellent available properties, Altoona is among Central Iowa's best places for retail.
Here, you'll find the infrastructure, workforce, and business-friendly leadership you need to grow your business today and succeed tomorrow.
visitors come to Altoona each year
residents (and counting)
population increase since 2020
of residents are 18–64 years old
A GROWING COMMUNITY JUST 20 MINUTES EAST OF DES MOINES
CONVENIENT ACCESS TO MAJOR TRANSPORTATION ROUTES
ENGAGED RESIDENTS & VISITORS
WHO SPEND BIG ON RETAIL
$729M
taxable sales (2024)
$87K
median household income (2024)
$107K
median household income (2029, est.)
+55%
higher per capita spending than peer group average
+52%
increase in taxable sales in the last 10 years
$32K
average sales per capita (2024)PER CAPITA RETAIL SPENDING
PEER GROUP COMPARISON ($THOUSANDS)
A THRIVING, DIVERSE MARKET PRIMED FOR EXPANSION
ALTOONA BY THE NUMBERS 2025
 |
 |
 |
|---|---|---|
10,352Population |
26,822Population |
61,531Population |
4,006Households |
10,402Households |
23,500Households |
$116,087Avg. Household |
$116,639Avg. Household |
$109,214Avg. Household |
GET MORE INFORMATION
For more detailed information about retail spending in Altoona, hit the link below.