Altoona chosen for premier ‘Shoppes’

Premier real-estate developer New England Development is bringing an open-air center—showcasing the nation’s finest retailers—to Altoona. As Iowa’s rising star, Altoona is the hottest choice for major developers shopping the greater Des Moines area.

The Shoppes at Prairie Crossing is a 148-acre development that will feature a powerhouse combination of shopping and dining, with potential for residential additions. The all-around entertainment experience is the latest development in Altoona’s trend of attracting big moves. And it’s yet another reason that Altoona is happening now.

The Outlets of Des Moines—an expanse of major-label outlet stores and restaurants positioned at the heart of The Shoppes—will be visible across the waters from Johnny’s Steakhouse, another brand-new addition to Altoona’s restaurant scene. Sitting adjacent to Prairie Meadows Racetrack, Casino and Hotel, Adventureland Amusement Park and Bass Pro Shops, the Shoppes are an attractive addition to Altoona’s growing entertainment core.

With charming design, first-class brand quality and outlet-shop value, major developers Heart of America Group and New England Developers view the Shoppes as a powerful regional draw.

“The Des Moines market is well-known nationally for its dynamic growth and quality of life,” said Douglass Karp, Executive Vice President of New England Development. “The Shoppes at Prairie Crossing provides an ideal opportunity for us to be part of this market in an exciting development at a terrific location.”

Altoona is Iowa’s entertainment mecca. We have the infrastructure, the people and the prime greater Des Moines location. Now, with the addition of premier open-air center The Shoppes at Prairie Crossing, Iowa’s rising star is reaching thrilling new heights.