Outlets of Des Moines Celebrates One-Year Anniversary with Continued Growth and Commitment to Central Iowa

Outlets of Des Moines, an open-air lifestyle destination in Altoona, Iowa, and the region’s first outlet center, is officially one year old. To mark the occasion, the center hosted several celebratory events including the grand opening of Polo Ralph Lauren Factory Store, an art installation by Des Moines artist and illustrator Laura Palmer, one-year anniversary sweepstakes as well as music and entertainment for all ages. 

Since last October, Outlets of Des Moines have opened seven new stores including; Polo Ralph Lauren Factory Store, Michael Kors, Old Navy Outlet, Lucky Brand, Christopher & Banks, American Eagle and Game Day Outlet. Chocolaterie Stam will open their sixth location in Iowa at the center in November and Forever 21 will open in December.

“We are proud to be a shopping destination for not only our local and regional residents but for the thousands of visitors who come to central Iowa each year,” said TJ Just, general manager Outlets of Des Moines.  “We are just getting started and look forward to continuing to provide our community with a wide variety of fashion-forward merchandise for years to come!”

Along with the commitment to bring new and exciting retailers to central Iowa, Outlets of Des Moines is dedicated to serving the Greater Des Moines community.  Over the past year, the center hosted over a dozen events that supported the mission of local non-profits including the Altoona Chamber of Commerce, Relay for Life, Cystic Fibrosis Foundation, The Animal Rescue League, Altoona Campus and more.

“We are proud to serve our community as both a shopping destination and supporter of local non-profits,” said Julie Dawson, marketing director Outlets of Des Moines. “We are committed to making a difference in Altoona and beyond and will always be open and willing to partner with central Iowa non-profits.” 

About Outlets of Des Moines

Real Brands. Unreal Savings. Save up to 70 percent off on America’s most desired brands at Outlets of Des Moines, an open-air lifestyle destination developed by New England Development. Discover popular stores: Polo Ralph Lauren Factory Store, Michael Kors, Nike Factory Store, Brooks Brothers Factory Store, Tommy Hilfiger, Under Armour, Vera Bradley, LOFT Outlet, Converse, Lucky Brand, Bath & Body Works, American Eagle, ASICS, Express Factory Outlet, SKECHERS and francesca’s.

Located at 801 Bass Pro Drive, NW in Altoona, Iowa, from I-80 west take exit 141 and from I-80 east take exit 142. It is also served by public transportation via DART’s Route 17. Visit www.RideDart.com for schedule details.

About New England Development 

For over 40 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types and across the country. New England Development’s growing portfolio of retail projects includes an exciting mix of outlet centers including Outlets of Des Moines in Altoona, Iowa; Asheville Outlets in Asheville, North Carolina; Clarksburg Premium Outlets in Clarksburg, Maryland; Outlets of Little Rock in Little Rock, Arkansas; and Palm Beach Outlets in West Palm Beach, Florida.