Palace Entertainment to Acquire Adventureland


Palace Entertainment, a subsidiary of Parques Reunidos, one of the leading global operators of amusement parks with more than 60 different attractions assets around the world, today announces its acquisition of Adventureland Resort.

Adventureland Park and Resort was founded in 1974 by Jack Krantz. It has been run as a family business by Krantz’s sons and daughter since Krantz’s passing 15 years ago. Adventureland is one of the Midwest’s best-known family fun and entertainment theme parks and has become a regional magnet for tourism and fun for all ages. City Administrator, Jeff Mark states, “Thank you to the Krantz family-the legacy of Adventureland placed Altoona on the map. Jack’s vision, along with his family’s, has made Adventureland a primary destination for generations.”

Adventureland has more than 100 rides, shows, and attractions for all ages, from mild to wet-and-wild and feature shows throughout the park for a variety of family fun and entertainment. The acquisition and Palace’s expansion of the venue will introduce Adventureland into a portfolio of some of the best known and operated parks in the world. Similar to Adventureland, many of these venues hold and maintain a unique and timeless heritage where they operate.

Mayor Dean O’Connor states, “Adventureland has been a staple in Altoona for many years. We are very grateful to the Krantz family and look forward to Palace Entertainment continuing these fantastic traditions here in our community.”

Palace Entertainment is one of the leading leisure park operators in the United States, with 24 major entertainment and educational venues across 10 different states offering a wide range of family-friendly rides, attractions and educational experiences at some of America’s most unique and historic venues. The global operator of family fun parks and attractions plan to continue expansion of this Iowa theme park with ten new attractions within two years.

Jeff Mark adds, “The City of Altoona is excited to work with Paradise Entertainment. Welcome to Altoona!”

About Altoona, Iowa

Altoona is located in Polk County, Iowa about five miles from Des Moines. Altoona houses approximately 20,000 residents and is one of the lowest city tax rates in the metro area. We are conveniently located approximately 20 minutes from the Des Moines International Airport and about 15 minutes from the Ankeny Airport. We offer many large city amenities but with small town quality and convenience. Altoona offers beautiful recreational trails, parks, an abundance of shopping and restaurant opportunities and our entertainment is renown.